Back in the day Denny’s was breakfast for our family on weekends, the place to stop when the family was on a road trip, and while in college the after-hours hot spot. Denny’s is all that today but now they are closer to home than ever.
Denny’s now is delivering meals embracing the off-premise boom dinning boom or as Tacoma, WA based Foodservice Solutions® Grocerant Guru® called it the 65 inch HDTV syndrome. Denny’s new integrated ordering platform allows guests to place an order for takeout and delivery through its website, app, or by using a variety of social media options.
Denny’s CMO John Dillon stated “The launch of ‘Denny’s on Demand’ is the result of our commitment to leveraging new technology to reach a wider audience and make it even more convenient for today’s virtually-connected guests to enjoy their favorite diner dishes,”
Denny’s have gone a bit further than other restaurant chains as they are also launching a line of custom-designed microwaveable takeout packaging made from sustainable materials that is branded with Denny’s tweets.
Expanding the brand Denney’s integrated marketing messaging will promote the new ordering option, it's partnering with Hulu to offer diners a 60-day free trial of the streaming service after they place an order using the new system, and encouraging fans to share their Denny’s on Demand experience using custom Snapchat filters as well.
Denny’s customers will be able to order delivery (where available) or takeout 24/7, 365 days a year, from the brand’s revamped mobile app or through Dennys.com, and guests will be able to choose pickup or delivery times and track their orders.
The chain will also utilize a new online ordering option through Twitter, where diners can select and order favorite dishes by using direct messaging services. Patrons can use a branded chatbot on Facebook as well. Denny’s on Demand will rely on third-party deliverers such as GrubHub and DoorDash.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.