This week another iconic restaurant
chain Cracker Barrel Old Country Store entered the
consumer driven grocerant niche phenomenon Eating-Out while Eating-In. Foodservice Solutions® Grocerant
Guru® Steven Johnson stated the
undercurrents of the evolving consumer are driving change, forcing legacy
retailers to adjust product offerings too ebb the tide of customer migration.
Consumer migration too grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is portable has been
well documented including Foodservice Solutions® study titled The 65 Inch HDTV Syndrome back in the day.
This year consumers can get Cracker
Barrel’s famous Thanksgiving dinner from the comfort of home. Consumers can preorder
Heat n’ Serve Holiday Meals To-Go online at crackerbarrel.com and pick them
up beginning the Tuesday before Thanksgiving. Heat n’ Serve Holiday Meals are
made ahead of time and go from oven to table in two hours or less.
Think about this pantry busing
grocery store conundrum Cracker Barrel expects to serve approximately 1.5
million guests over the Thanksgiving holiday.
That’s 1.5 million fewer
consumers shopping at a legacy grocery store for a holiday meal and all of the
extra’s.
Cracker Barrel Old Country Store
Executive Chef Bill Kintzler stated “Our
new Heat n’ Serve Holiday Family Meals To-Go not only take the legwork out of
preparing a traditional Thanksgiving meal, but also give people more time to
relax and enjoy the day with their loved ones. Over the Thanksgiving holiday,
Cracker Barrel’s mission of Pleasing People takes on special meaning as we help
families save time and ease their minds during a busy holiday season.
Eating-Out while
Eating-In the Heat n’ Serve Holiday Family Meal
To-Go serves up to 10 people and features roasted turkey breast,
cornbread dressing, gravy, cranberry relish, a choice of three sides, sweet
yeast rolls, pumpkin pie and pecan pie. Offered through online ordering for
$99.99, the complete meal is available for pick up Nov. 22 through Nov. 24 and
stored at home in a refrigerator before being heated and ready to be enjoyed in
two hours or less. Guests only need to place their orders 24 hours in advance.
More Eating-Out while Eating-In Homestyle
Turkey n’ Dressing Family Meal To-Go serves up to six people and features
a turkey n’ dressing dinner complete with a sampling of sugar cured ham, a
choice of three quart-sized country sides, cranberry relish, gravy and a choice
of biscuits, corn muffins, or a loaf of sourdough bread.
It is available from
Nov. 19 through Nov. 27 for $67.99 and is great for a variety of occasions from
office celebrations to family events. Guests only need to place their orders
online 24 hours in advance, and Cracker Barrel will have everything hot, packed
and ready to be served upon pick up.
Homestyle
Turkey n’ Dressing Meal Eating-In served a special
in-store Thanksgiving meal from 11 a.m. to 10 p.m. This traditional Homestyle
Turkey n’ Dressing Meal comes complete with gravy, a sampling of sugar cured
ham, sweet potato casserole with pecans, cranberry relish, choice of a country
side, a refillable beverage, made from scratch biscuits or corn muffins, and a
slice of pumpkin pie for dessert. The Homestyle Turkey n’ Dressing Meal is
available for $12.99 per adult and $7.99 per child.
For those craving something sweet,
Cracker Barrel will be offering fresh baked pies in its retail stores in
addition to slices of pie in the restaurant, including Chocolate Pecan, Pecan,
Apple Pecan Streusel and All-American Apple Pie (no sugar added) for $8.99 from
Oct. 31 through Dec. 24. Pumpkin pies will only be available Nov. 21 through
Thanksgiving Day.
Are you trapped doing what you
have always done and doing it the same way?
Interested
in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform to succeed within the fastest
growing sector of retail foodservice the grocerant niche filled with
Ready-2-Eat and Heat-N-Eat fresh prepared food offered all year long? Contact: Steve@FoodserviceSolutions.us
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