I would like to think
that as Popeyes CEO Cheryl Bachelder settles into the boardroom for the next
meeting she might feel that it’s a “Room
without a Roof”. Hard work and
consumer focus does drive positive results.
Foodservice Solutions® Grocerant Guru™ thinks Popeye’s board of
directors knows what Happniess is. It’s having Cheryl Bachelder as your
CEO. Do you know what happiness is to
you?
Could it be global
same-store sales increased 9.8% in the fourth quarter? Or it might just be
global same-store sales growth of 6.2% for 2014. Well the combination of both
would be enough for any restaurant company today. Selling Ready-2-Eat fresh prepared chicken is
something that Popeyes is doing better than its competitors.
So how are they doing
it? CEO Cheryl Bachelder stated, “The consistent execution against our
strategies delivered exciting results in 2014. Our combination of menu
innovation, media and messaging resulted in impressive global same-store sales
growth.” We credit integrated consumer focused marketing and messaging based
on Popeye’s five pillars of success.
Success does leave
clues. Here are the five pillars below which Popeyes believes are proven
strategies for growing a high performance restaurant chain.
· Create a Culture of Servant Leaders - creating a culture so engaging that
you can't wait to come work at Popeyes.
· Build Distinct Brand - offering a distinctive brand and
menu with superior food at affordable prices.
· Run Great Restaurants - improving restaurant operations and
the Popeyes' guest experience by delighting the guest with "service as
distinctive as our food".
· Grow Restaurant Profits - reducing restaurant operating costs
and increasing restaurant profitability while maintaining excellent food
quality for our guests.
· Accelerate Quality Restaurants - building more restaurants across the
U.S. and abroad with superior profits and investment returns.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: info@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
If your Ready for Happiness Call 1-253-759-7869 or Email Steve@FoodserviceSolutions.us or Watch This Video
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