Cooking from scratch is fun if
you have the time and like doing dishes. The problem is very few people either
have the time to cook from scratch or want to wash dishes after any meal let
alone dinner after a long day at work.
Foodservice Solutions® Grocerant
Guru stated “The reasons for the
continued growth of the Ready-2-Eat and Heat-N-Eat fresh food aka the Grocerant
niche are many. However not are as
important as time and cleaning-up after
continued research finds.
Recently Technomic reported that
today Takeout is commonplace “more than
half (51 percent) report doing so at least once a week. When consumers think of
takeout, fast food usually comes to mind. However, with the exception of fast-food
concepts, prepared foods from grocery stores are utilized more often for
takeout than any other segment.” Below is an Infographic from the Technomic
press release.
Technomic recently published
its Takeout & Off-Premise Dining Consumer Trend Report. Interesting findings include:
Takeout consumers expect
consistency and look for takeout fare to match dine-in occasions; out of all
traffic drivers measured, including freshness, temperature and portion size,
consumers say it is most important for takeout and dine-in food to taste the
same (68 percent).
More than half of consumers (56
percent) say a convenient location is one of the most important factors in
deciding where to purchase takeout; 48 percent report that quick food
preparation is an important consideration in this decision.
Call-ahead services are vital;
69 percent of limited-service takeout customers and 61 percent of full-service
takeout consumers say they would likely use call-ahead ordering if it was
offered. For more on this report you can
contact Technomic at: www.Technomic.com
Visit:
www.FoodserviceSolutions.us
if you are interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization or learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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