Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are “better for you”, portable and portioned for one or two. Walgreens gets it and is positioning for a much larger share of the fresh food retailing dollar. With less than 13% of household income allocated to food competition is you might say heating up! At 4PM you may soon be picking up dinner on your way home from work at Walgreens.
In a programs rolled out from Boston to San Francisco, Los Angles to Chicago consumers can now find fresh fruits and vegetables, salads, sushi , sandwiches and Heat-N-Eat meat loaf. In addition Walgreens spokesman Robert Elifinger stated “ Our San Francisco area customers are already buying a lot of food in our stores, and there are requests for more product offerings," he said.