Friday, September 22, 2017

Farm Fresh Focus is on Grocerant Meals

Most of you know that Farm Fresh Food & Pharmacy® was founded in 1957 as a neighborhood grocery store providing world class customer service. When a retailer focus is on customer service that retailer give consumers what they want and Farm Fresh is doing just that with Quick & Easy Meals according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Today, Farm Fresh is recognized as the premier grocer in the Hampton Roads-area. Farm Fresh prides itself on providing its customers with competitively-priced products, clean stores, one-stop shopping services, and a large selection of quality national and regional brands. With Quick & Easy Meals Farm Fresh is adding customer relevance filling a consumer need-set while incrementally elevating differentiation according to Johnson
Farm Fresh’s Quick & Easy Meals are “Real Food in Real Time” according to the company.  Quick & Easy meals offers delicious and convenient meals at a price you can afford. This modern meal solution provides more variety and customization than a traditional meal kit.
The Farm Fresh Quick & Easy meals are prepared fresh in-store, Quick & Easy saves you time while providing a high-quality meal. There are no subscription fees, no cross-country shipping, and very little preparation required. Pick up Quick & Easy Meals at your local Farm Fresh store or order online for delivery.  

Leveraging a key driver of grocerant niche success Quick & Easy enables and encourages Mix and Match meal component bundling to create thousands of meal combinations. With a variety of meat, produce, and deli options, Farm Fresh always has Quick & Easy Meals for you.
The Quick & Easy Cooking Bags help you make a meal in minutes. These bags come prepacked with freshly marinated or seasoned meats. Microwave or oven bake for a quick, delicious meal that increases customer satisfaction while creating a platform for personalization and customization. 
 Farm Fresh has included pre-washed, pre-cut fruit and veggies eliminate prep work. They’re perfect for side dishes, on-the-go snacks, or recipes at home. The pre-cut, pre-washed vegetables provide a quick, healthy side dish. Just microwave in the steam bag, and they’ll be ready in minutes.
Consumers can pick up a stuffed, seasoned or marinated entrĂ©e in an oven-ready foil pan. Bake in the oven for a quick, restaurant-quality meal or stop by there deli and pick up a meal that’s ready to enjoy. With a wide range of main courses and sides, there’s something everyone can enjoy. Does your company have an integrated grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food focus?

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

Thursday, September 21, 2017

Break Time Stores Updated Branded Foodservice

Customers count and today convenience stores owners understand that consumers are looking for Ready-2-Eat and Heat-N-Eat fresh prepared food in every foodservice avenue of distribution including convenience stores.  As Break Time was evolving a new design for a 5,000-square-foot store that customers would find inviting and customer relevant they took time to insure that foodservice was a customer focus.

Curtis Chaney, MFA Oil’s senior vice president of retail operations stated “We felt that we needed to bring a more modern, open look to our stores so our customers didn’t feel pressured to make a decision. We feel we accomplished this with how open the store feels.’

In addition to its differences in layout and design, Break Time’s newest and 74th store stands apart from other locations on account of its foodservice offering. This is the retailer’s first location to offer Smokestack Bar B Q a new carryout food concept.

In addition to Smokestack Bar BQ, Break Time continues to offer customers Hunt Brothers Pizza, Dashboard Diner sandwiches, f’real shakes, roller grill options, a beer cave, and traditional c-store fare.

Branded and branding your foodservice offering will edify your relationship with consumers adding value, relevance and elevating your food offerings as a top of mind choice for consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

Wednesday, September 20, 2017

Evolution Fresh ‘Better for You’ Beverage Innovation

When it comes to beverages that are top of mind with consumers Starbucks is at the top of every consumers mind according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Evolution Fresh a wholly-owned subsidiary of Starbucks and when it comes to customer relevance and beverage innovation no one is better at it that the Starbucks team.
So when cold-pressed juice trailblazer Evolution Fresh announced its 2018 innovations: seven new organic smoothies that combine cold-pressed fruit and vegetable juice with probiotics, coconutmilk and other functional ingredients the industry took notice.   The Evolution Fresh new functional smoothies allow for market expansion beyond super-premium juice to include premium functional beverages expanding the halo of ‘better for you’ according to Johnson.
Customer relevance is driven by marketing messaging that is based on research and the new Evolution Fresh Daily Probiotic Smoothies and Complete Smoothies were crafted in response to increased consumer interest in gut health and healthy snacking according to statement from the company.
Ryan Ziegelmann, president, Evolution Fresh  stated “We know a growing number of people are looking for more from their juice,” ... “With our expansion into functional beverages, we are putting 24 years of experience to work to authentically expand what cold-pressed, high pressure processed juice can deliver. Our new functional smoothies combine our cold-pressed juices with ingredients with functional benefits like probiotics, fiber and plant-based protein.”
Each new smoothie was crafted to offer “7 Benefits to Help You Thrive” which include: prebiotics and live probiotics, immune health support, digestive health support, protein utilization support, energy, nutrition and plant-based ingredients. New Evolution Fresh Complete Smoothies: Probiotics + Protein + Fiber
Evolution Fresh Complete Smoothies are multifunctional beverages combining great taste with a day’s worth of probiotics (1 billion CFUs) to support digestive wellness, plant-based protein for satiety and fiber for digestion. Evolution Fresh Complete Smoothies will be debuting in three unique flavors in Summer 2018:
Organic Greens: Sweet and savory green vegetables rounded with a blend of orange, apple and pineapple
Organic Strawberry: Delicious strawberries, tart and sweet, the taste of summer
Organic Banana: A well-rounded balance of classic ripe banana, creamy vanilla and a citrus twist
What ‘better for you’ customer relevant grocerant niche Ready-2-Eat or Heat-N-Eat food products are you working on?  Will you be driving value added, customer relevant messaging, new menu items next year? Is your team Looking A Customer Ahead

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

Tuesday, September 19, 2017

Freshii Flying High

The best way to introduce your food brand to consumers is via sampling your food, taste testing, and social media today according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson. Next month Freshii will be doing just that when they begin selling food on hundreds of Air Canada flights each day. 
This October, Air Canada travelers will get a new option for their meals from Freshii. The Toronto, Canada healthful fast-casual chain has an agreement in place “serve a selection of its food on hundreds of Air Canada flights per day” beginning on October 1, 2017.
Freshii CEO Matthew Corrin stated  “The sky is the limit when it comes to delivering on the Freshii mission of making healthy food convenient and affordable to citizens of the world,” and the team at Foodservice Solutions® believes that this is a great new avenue of distribution for Freshii. .
Corrin continued “I am a frequent Air Canada flyer myself, and I am proud to partner with this global airline to support their innovation for the benefit of their customers and our guests alike.”
Freshii menu items the ilk of “Pangoa Bowl and Fiesta Wrap will be available on Air Canada flights for lunch and dinner, and its Avocado Smash Box will be available for breakfast. Specific menu items can be seen on the onboard menu in seat pockets of certain flights in North America offering the airline’s Air Canada Bistro.” So if you are not eating on chances are you will see someone else doing so or read about it on the plane.
This is a win, win according to our Grocerant Guru® and  Benjamin Smith, president, passenger airlines at Air Canada stated “We’re excited to bring Freshii’s innovative meals and snacks as a new option to our North American onboard bistro service.
New non-traditional locations are nothing new for the 332-unit Freshii chain.  They have placed food in non-tradtional location including restaurants in Target stores and has made public entreaties to Subway operators and frozen yogurt franchisees in its effort to grow.
This is clearly not a first  as Airlines have been offering branded food and beverages on flights. Virgin America serves Philz Coffee, and JetBlue Airways has served Dunkin’ Donuts coffee for years. Delta Airlines serves Starbucks Coffee. The regional airline Sun Country will deliver Jimmy John’s subs on some flights.
Thinking about exposure, incremental customers remember that Air Canada is one of the 20 largest airlines in the world and served nearly 45 million customers in 2016. The airline provides passenger service to 64 airports in Canada, 57 in the U.S. and 95 in Europe. I ask you where are you selling food?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

Monday, September 18, 2017

Why did legacy Grocery stores Abandon consumers?

Complacency, mediocrity, and apathy clearly played a role in why and how traditional grocery stores capitulated retail food market share to other retailers.  Did you know that today there are 29 restaurants in the United States for every one Grocery store according to the team at Tacoma, WA based Foodservice Solutions®.
Our own Grocerant Guru® stated that “the simple fact is the customer has moved and grocery stores have not moved with the consumer.  Time stared, consumers  preferences for meal preparation have evolve from cooking from scratch to meal assembly utilizing grocerant niche Ready-2-Eat and Heat-N-Eat fresh food.”

Inmar Willard Bishop Analytics new study titled: Future of Food Retailing 2017, ”predicts that while there will be modest growth in dollar share for the traditional grocery channel, there will be massive fluctuations within the channel. Here is what they see happening:

1.       "By 2021, dollar share for the traditional grocery channel will reach 44.4 percent, an increase of 0.2 percent," according to the study.
2.       "The number of traditional supermarkets will decrease by 24.6 percent. This decline is offset by double-digit growth in store counts for fresh-format, limited-assortment, and super warehouse formats." (Note most will be by non-grocers)
3.       The convenience channel will see a slight increase in share, reaching 16.5 percent by 2021, the study estimates.

Inmar Willard Bishop Analytics formally ‘Willard Bishop’ a stalwart food industry research house findings have to be alarming to legacy grocery stores. Given that the team at Foodservice Solutions® has not been forced to sell out to a media company the way Technomic and Willard Bishop have we believe our insights just may be more valuable to grocery stores, drug stores, convenience stores, and chain restaurants. 

Do your foodservice offerings look more like yesterday than tomorrow?  Are you doing what you have always done and doing it the same way?  How are you selling food and to whom? 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

Sunday, September 17, 2017

Grocery Store Consternation Grows as 7-Eleven Enters Grocerant Meal Business

We all know that success does leave clues and when a growing chain of over 60,050 retail stores enters a new sector the undercurrents of that action will have a rippling effect on every other retailer.  According to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson when 7-Eleven rolled out its new Grocerant niche Ready-2-Eat and Heat-N-Eat meals anxiety increased in the headquarters of legacy grocery stores. 

Regular readers of this blog know that consumers are migrating away from traditional fresh food outlets for new non-traditional locations for fresh food almost as fast as they are cutting the cord and migrating from cable TV to new less expensive internet options.

7-Eleven has the pulse of today’s food consumers and has created a new platform of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components that can be bundled into the perfect customized family meal. 

One growing consumer commonality was recently uncovered from results of Foodservice Solutions® Grocerant ScoreCard data was that 91% of all family meals in the United States today include at least one prepared food component. 

7-Eleven has 15 new locally made, chef-inspired heat-and-eat meals that they are beginning the new program with.  Each of the “convenient restaurant-quality meal solutions” were created with inspiration from Italian, hometyle, Asian and Mexican recipes representing the melting pot of consumers food choices.

The grocerant niche meals that are made in local kitchens and delivered daily to participating locations in select markets, the on-the-go options are available in the refrigerated case for breakfast, lunch and dinner. Meals can be heated at the store for immediate consumption or taken to-go for a suggested retail price of $3.99-$4.99 according to 7-Eleven. Selections include:
·         Chicken Parmesan: Signature breaded chicken filet on a bed of penne pasta, topped with California marinara and aged Parmesan cheese.
·         Creamy Chicken Alfredo: Grilled white meat chicken with creamy Alfredo sauce and parmesan cheese served over penne pasta.
·         Cheesy Tortellini: Four-cheese tortellini topped with creamy Alfredo sauce and aged parmesan cheese.
·         Cheese Lasagna with Meat Sauce: Hand-rolled pasta filled with ricotta and mozzarella cheeses, traditional Italian-style meat sauce and a blend of Italian-style cheeses.
·         Spaghetti Bolognese: Spaghetti noodles topped with an authentic Italian-style seasoned meat sauce and shredded parmesan cheese.
·         Macaroni and Cheese: Cavatappi noodles coated in a blend of five cream cheeses and topped with cheddar cheese and seasoned breadcrumbs.
·         Homestyle Turkey Chili: Homestyle chili made from ground turkey, black beans, ripe tomatoes, red bell peppers, onions and celery in an ancho chile pepper puree.
·         Asian-style Beef and Broccoli Bowl: Premium steak cuts on a bed of long grain white rice, served with broccoli, roasted red peppers and a teriyaki glaze.
·         Beef Enchiladas with Rice: Traditional hand-rolled enchiladas filled with slow-simmered crumbled beef, smothered in a rich pasilla guajillo pepper sauce and topped with a blend of Mexican cheeses.
·         Chipotle Chicken Bowl: Shredded chicken seasoned with crushed tomatoes and onions, served with rice, vegetables and ranchero beans, and topped with cheddar cheese.
·         Deluxe Verde Chicken Enchiladas with Rice: Hand-rolled enchiladas, stuffed with poblano pepper-seasoned shredded chicken, covered with spicy tomatillo sauce and finished with authentic queso fresco cheese.
So the question becomes how well are you addressing the needs of today’s consumer? Are you still selling the same food the same way?  Are you doing what you have always been doing?  We the consumer is not.  The consumer is dynamic not static and if you are in the food industry today you need to be as well.  

Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

Saturday, September 16, 2017

New Seasons Market Customer Focused Foodservice

The undercurrent of retail foodservice success can these days be found on the West Coast of the United States.  According to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson one of those industry leading companies is New Season Market.
New Seasons focus on the customer, grocerant niche fresh prepared meals and meal components have elevated New Season Market in the minds-eye of the consumer as the place for Breakfast, Lunch, coffee, a snack and dinner according to Johnson. 
The ability of consumer to bundle meal components from a staggering number of options that range from 70 to 130 dishes a day has created a platform for family customer adoption.  Including focused on the way to work day-parts, coffee and newspaper mid-day, lunch, after school fresh snacks for the kids, and dinner for the entire family.
New Seasons Market Tracy Hardin, group director of merchandising for deli and bakery stated “To ensure customers have lots of options, New Seasons’ stores have anywhere form 70 – 130 dishes every day, depending on each unique location,”.  The food is prepared by the chain’s very own chefs from scratch at its central kitchen and on on-site in each store.  , Hardin adds.
Empowered decentralization is one key to New Seasons success Hardin continued saying “Customers can choose from inventive New Seasons chef-prepared offerings, unique to every store,” … “Some examples include ramen and hot wok bars, self-serve salad bars, hot bars with new options daily, made-to-order sandwiches, or a Latin American grill featuring Arepas.
It must be noted that consumers have placed a ‘halo’ of better for you’ around New Seasons since they offer Certified Organic and Non-GMO Project Verified breads baked daily, and well-stocked grab-and-go options at all of our stores. Customers can take all of it to go – or stay and enjoy indoor and outdoor seating. At some stores, there’s even the option to enjoy it alongside a pour of wine or beer.”

The undercurrents of fresh prepared food are driving customer adoption in every sector of retail foodservice today.  Is your company increasing customer counts year over year?  Are your top line sales and bottom line profits both growing?  Do you understand the path to purchase for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food?  We do. Email: